Jia started with the vision of building a new industry in Guatemala where the fundamental values aligned with the founders' visions, creating a business that can provide equal opportunities and prosperity to our communities, that we can stand behind the health benefits of our products, it aligns with our care for nature and our environment.
Jia wanted to become the leaders in the production of stevia outside of Asia. Creating innovative products that improves health and builds trust in our customers, jobs in our community and profitability for our partners.
Start of agricultural operations
First own genetic varieties of high content and resistance
Latin American market development, we supply the top 3 Stevia consumers in Mexico & LATAM
Start of industrial plant construction, finalizes this year
Expansions and operational improvements